Showing us that you're interested in what it is we do - in terms of our research and in terms of the job you're applying for - really goes a long way with the employer. I know I always appreciate it when someone comes in for an interview and actually sits down and tells me a little something about what we do. It makes me notice that they've actually gone to our web site and taken the time to learn a little bit about what it is that we do. And it impresses me quite a bit, actually.