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Step 4.3.2: Comparison of Cover & Broadcast Letters

COVER (Actual Job Opening)

BROADCAST (Possible Job Opening)

  • 1 page maximum, business format

  • Introduce yourself

  • Tell why you are writing

  • Excite reader in your credentials

  • Mention your resume

  • Refer to some follow-up

Dear Mr./Ms. (Last Name):

 

Dear Mr./Ms. (Last Name):

First Paragraph

 

  • Name job applying to and where saw/heard advertisement

  • Statement(s) summing up the benefits you bring to the employer

  • State what interests you in the organization and position

  • Name area you are interested in and starting date

  • Include a reference to the person(s) you spoke to about the organization

  • State what interests you in the organization and area and how you can meet the employer’s needs

Middle Paragraph

 

  • Underline action verbs and circle aspects or components in the job description to enable you to organize ideas

  • Match the employer's words

  • Document your qualifications by themes and prove points by using examples

  • Organize paragraphs putting the most important ones first

  • Based on your research, write your own job description, underline action verbs and circle aspects or components to enable you to organize ideas

  • Document your qualifications by themes and prove points through examples

  • Organize paragraphs putting the most important ones first

Final Paragraph

 

  • Refer to your enclosed resume

  • Mention you would like an interview to provide more information

  • Include your phone number with best times to reach you, and your e-mail address

  • Refer to your enclosed resume

  • Mention the follow-up you will do (e.g., phone to arrange a mutually convenient time to meet) or phone to discuss career opportunities

To continue with Step 4.3.3, click here.