You will want to do some employer research to: (1) see if you are interested in working for a particular company or organization, (2) find out about different types of jobs or work that you may be hired to do, and (3) prepare for an interview.
History and potential growth for employer and industry
Restructuring, downsizing, re-engineering activities
Products and services
Location(s)
Annual sales for past year(s) compared to industry trends
Employer’s major competitors
Ownership of organization, impact of family ownership on advancement potential
For a non-profit organization, its purpose, funding, clientele and functions/activities
Management style, corporate culture
Number of employees
Organizational structure, working climate/atmosphere, workload
Amount of subordinates' participation in decision-making activities
Training and development programs
Typical career path
Promotion policy
Use of technology, amount and type of equipment
The Internet sites listed previously in this Section on page 62 provide information for conducting career research, including specific information on the companies you are interested in. For example, the Workopolis site mentioned earlier provides links to companies and articles written about them.
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There are numerous sources of printed information available to help with employer research. The following are samples of print resources available in Career Services: |
Annual Reports |
Business and financial information published by publicly owned corporations |
Blue Book of Canadian Business |
An information resource on Canadian companies including profiles and rankings |
Blue Books |
Directories of Community Services published by each city/region |
Canadian Almanac & Directory |
A directory covering a wide range of topics including: TV, magazines, newspapers, libraries, meetings, exhibits, organizations, education and government, etc. |
Directories In Print
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A directory of available directories published by Gale Research including Canadian and other international directories |
Financial Post Survey of Industrials |
A guide to all industrial companies that are publicly traded in Canada |
Scott’s Directories |
List of manufacturing companies in Canada by region, key managers, products, divisions and number of employees |
Who’s Who |
Directories providing information on people such as:
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There are also extensive business directories and research sources on the Internet that can help with employer research: |
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Canadian Yellow Pages |
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Canadian Telephone Directory |
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Toll Free Number Search |
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US Yellow Pages |
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Online Maps |
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US Business Search |
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European Manufacturers Search |
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Canadian Manufacturing Index |
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Canadian Trade Directory |
To continue with Step 4.1.5, click here.
